As a business owner, you probably hear about blogging all the time. You’re told you need a blog, but you might not be sure why. It’s absolutely true that blogging is an important part of a digital marketing strategy. It’s worth the investment, whether that investment is time and effort or financial. So, let’s talk about it why.
Blogs improve SEO
Blogs provide a natural way for you to insert keywords into your website. If you’re trying to appeal to a specific market, you can blog about topics that are important to them. This makes it much easier for them to find you. Not only that, but a blog provides steady, new content for Google to crawl. This tells them your site is updated, which they love. If you’re trying to improve your SEO, you need a blog. It’s the best way to up your SEO game. Wondering about SEO? I’ve written about that too!
Blogs establish credibility
One of the biggest obstacles your potential clients might be facing when it comes to hiring or purchasing from you is trusting that you can help fix their problem. Blogs give you a space to share your expertise and create that trust with them. You can actively show them how you’re the best solution to their challenges.
Blogs keep people on your site
The longer people are on your site, the more likely they are to hire you or purchase from you. Blogs are a great way to do this. If you interlink your posts (which I highly recommend), they’re likely to stay on your site, reading through your blogs. They’re also more likely to find their way to your services or contact page.
If you invest in a blog, you’re ultimately investing in driving traffic to your site and bringing in more (and credible) leads. An effective blog means that people can find you and that they can grow to trust you.
Wondering where to start? I can help! As an experienced content writer, I can help you create a blog that gets you results. Just say hello!