When it comes to blogging, SEO is crucial. If you don’t have proper SEO in place, you’re wasting your blog’s potential. You’ve probably heard this before, and if you’re here, odds are you’re not quite sure what SEO is and why it’s so important. No worries! I’ll break it down for you.
What is SEO?
SEO stands for search engine optimization. This encompasses a lot of different things from site speed to backlinks to alt-text. To go further, there’s on-page SEO and off-page SEO. On-page SEO has to do with the content on your website whereas off-page SEO is more about things like getting people to link to your site. Since we’re talking about blogging, we’re going to talk about on-page SEO.
For our purposes, good SEO means creating content that search engines love. They can find it, understand it, and therefore, show it to the right people. When people talk about getting their blogs on the first page of Google, they’re talking about SEO. How do you have great SEO? Keywords.
Keywords are what you put into a search engine when you’re trying to find something. For example, if you’re trying to find a wedding photographer in Georgia, you’re going to Google, “wedding photographer in Georgia.” That’s a keyword. Your keywords should always be simple and searchable. You want them to be something people are actively looking for.
When it comes to blogging, keywords are how a search engine knows what your content is about. If you’re writing about how people can overcome imposter syndrome, then “imposter syndrome” will be your keyword. You’ll include it several times in the write-up, make sure the images have alt-text with the keyword, and create a meta description with it in it.
Why is SEO important?
SEO allows people to find you organically. This means you don’t need to pay for the traffic it brings. While you might pay for an SEO expert to help you create a strategy, SEO itself is free.
It also brings the right people to your site. If you have great SEO, Google understands what you’re doing and how you can help people. Furthermore, Google wants to do this for you. They want to give people what they’re looking for. So, if you’ve got a strong SEO game, they can help put you in front of people who are actively looking for services like yours.
What’s the best way to improve SEO?
Blogging is the best way to improve your SEO. It’s a natural way to include keywords into your website in an organic way. You can create blog posts that include keywords that your ideal clients are searching for. Not to mention, Google loves new content. Blogging gives them new content to go through and tells them that your site is updated. So, on top of all the other benefits, blogging builds up SEO, so you can attract the right clients to your site. But you need a blog that does all the things Google loves, so it pushes your content to the right people. You have to actively think about SEO when you blog.
SEO takes serious time. It’s not a quick method, but it’s definitely an effective one. Looking for some help? I’m here to help you create that effective blog and SEO strategy. Just reach out to me so we can get started!