If you’re here, you might be wondering if you need a content writer for your business. Maybe you’ve heard they can help take care of things for you or you’re overwhelmed with creating your own content. Content writers are great for helping you grow your business. But how do you know you need one?
What is a content writer?
First of all, a content writer is someone who creates content for your business. Content writers can produce a variety of content from website pages to e-books to social media content. Unlike copywriters, whose goal is to get you to take an action (like buy something), content is about establishing credibility, building trust, and providing value to your readers. For our purposes, we’re going to focus on blogs, which are great for doing those things and improving your SEO.
When should you hire a blog writer?
Modern businesses need a blog. Blogs help drive traffic to your site and turn that traffic into leads. They establish credibility so potential customers trust you more, and they improve your site's SEO through fresh content and keywords. So, now that we know you need a blog, when should you hire someone to write it for you?
You don’t even have a blog, and you don’t have the time
Blogs are time and effort. For blog posts to be effective, they need to have the right keywords, metadata, and images. They require external and internal links. Search engines like clear, concise content that is easily readable. So, if you don’t have a blog, you have to take all of that into account as you start writing. That’s a lot. Not to mention, the actual writing can suck up your energy.
A content writer can commit to making your blog the best it can possibly be. They have the knowledge and the skills to make your blog a success. If you don’t have the time, they can handle it for you.
You have a blog, but you’re struggling to produce content
Whether this is because you're struggling as a writer or you're finding you don't really have the time to dedicate to a blog, an experienced content writer is the way to go.
To have an effective blog, you need to be consistent. If you're only producing content whenever you have time, it can be difficult to get your blog off the ground.
If you're having trouble coming up with ideas, that's another thing your content writer can help you with. You can really build a relationship with your content writer, and you can pitch post ideas to each other. This can help you develop great content for your blog.
You're not getting the results you want
Nowadays, you need to promote your blog on social media. But the majority of your traffic should come organically from search engines. That requires a lot of SEO knowledge and keyword research. But again, that takes time and energy that might be better spent elsewhere. Hire a content writer and leave your blog to someone who can help you get the results you're looking for.
If this sounds like you, consider hiring me as your content writer! I’m an experienced content creator who helps creatives reclaim their time. Let me know how I can help!